Students gain a theoretical and practical understanding of how businesses operate and become successful organizations, including the marketing and management of various business enterprises. Each area of study is grounded in the liberal arts and exposes students to applicable business concepts and applications. Students learn teamwork and leadership skills through practical business applications and hands-on experiences in local communities, regional business hubs, and by pursuing international work and study options. Employment opportunities in business fields continue to outpace the overall job market. The curriculum is updated periodically to keep pace with changing technology and pedagogical approaches. The ultimate goal is to prepare graduates for career opportunities in the highly competitive and continuously changing business environment.
Furthermore, this degree prepares students for graduate studies in marketing; students have been accepted at premier universities, such as Oxford, with full scholarships. The department serves a diverse motivated student body, and is staffed by fourteen full-time dedicated, talented, and friendly faculty members who come from diverse backgrounds. They teach and conduct research in Management, Marketing, Operations and Supply Chain Management, Quantitative Business and Management Science, Human Resource Management, Healthcare Management, and International Business. They regularly publish articles in international, national, and local business journals. Kean is in the heart of New Jersey, which opens additional learning and professional opportunities. College Factual provides higher-education, college and university, degree, program, career, salary, and other helpful information to students, faculty, institutions, and other internet audiences. Inclusion on this website does not imply or represent a direct relationship with the company, school, or brand.
A high school diploma or equivalent is typically required for most business, management and marketing degree programs and many students will need a minimum GPA and SAT/ACT score depending on the school. Specific business, management and marketing careers may require a certain level of degree attainment or additional certifications beyond that. This degree focuses specifically on the critical skills you need to thrive, including digital marketing, sales management, communication, and more. You’ll study and analyze consumer behavior as you learn how to develop strategies for various products and services, preparing you to work on teams in a variety of industries. Majors in Marketing can also earn emphases in Sales Management or Product Innovation. Our Sales Management emphasis is in high demand among employers because of its focus on business-to-business, consultative, high-tech selling.
Our Sales Management program is recognized by Selling Power Magazine as a top university training program for developing sales professionals. The Product Innovation program enables students to identify customer problems, then create new products and services that meet customer needs. Product Innovation faculty collaborate with the School of Engineering in designing new products and services.
All three of our majors embrace a theory-to-practice orientation that includes hands-on, required capstone courses involving projects which solve real problems for real organizations. The department offers a curriculum that is designed to provide students with knowledge of Management Marketing and Entrepreneurial theories, practices, and systems, preparing them for a world class degree and a variety of careers. The BBA in Marketing prepares students for entry-level marketing positions in corporations, retail and non-profit organizations, and marketing consulting. Students gain knowledge in principles of marketing and marketing’s essential role in business and society. It provides an overview of marketers, institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Students study consumer behavior, branding and content strategies, marketing research methods, and analytics tools, which are useful in developing effective marketing strategies.
The learning trajectory covers product development, branding and advertising, marketing research, logistics, and sales promotion using traditional and new media in campaigns coordinated around integrated marketing communications. Students are prepared for marketing careers and for graduate MBAs as they continue their education with the holistic foundation. At WGU, we understand schedules are tight and oftentimes unpredictable for today’s business professionals. That’s why we offer a flexible, personalized approach to how an university education should be in today’s world. Just a solid, career-focused bachelor’s degree program in marketing management that meshes seamlessly with your current lifestyle. A Masters in Business Administration is a general degree program that studies the strategic, organizational, financial, and operational management of organizations from a local, regional and global perspective.
Information, though believed correct at time of publication, may not be correct, and no warranty is provided. Contact the schools to verify any information before relying on it. The displayed options may include sponsored or recommended results, not necessarily based on your preferences. The Marketing degree offers a path to exciting careers in our ever expanding marketplace with attention to ethically positioning goods and services for domestic and international markets. It explores marketing as a sustainable means of conceiving, pricing, distributing, acquiring and consuming goods and services in an increasingly competitive global economy. The emphasis is on managing and improving customer relationships by focusing on customer needs and developing products that satisfy these needs and provide superior value.